Telephone
Profit from High Rollers was £80.1 million. Whilst down from last year's exceptional level, the contribution from this business segment remains very significant and is testament to the Group's capability in servicing these customers.
Excluding Telephone High Rollers activity, the core telephone business remains difficult, particularly impacted by competition from businesses operating offshore which benefit from significantly more favourable tax regimes.
Excluding Telephone High Rollers, net revenue was down 9.6% to £27.3 million, with gross win margins of 7.6% compared to 7.1% in 2007. Unique active customers numbered 108,400 (2007: 115,000), with average monthly active player days down 8.8% and call volumes down 10.9%.
Excluding Telephone High Rollers, operating costs of £20.2 million decreased 4.3% with agent cost per call of 57 pence, down 6.6% reflecting efficiencies achieved despite reduced call volumes.
| Year ended 31 December 2008 £m |
Year ended 31 December 2007 £m |
Year on year change % |
|
|---|---|---|---|
| Net revenue | |||
| - High Rollers | 98.3 | 249.6 | (60.6) |
| - Excluding High Rollers | 27.3 | 30.2 | (9.6) |
| Total | 125.6 | 279.8 | (55.1) |
| Profit from operations* | |||
| - High Rollers | 80.1 | 179.0 | (55.3) |
| - Excluding High Rollers | 3.1 | 4.6 | (32.6) |
| Total | 83.2 | 183.6 | (54.7) |
*Before non-trading items.
Ladbrokes PLC 2009