TV Advertising Campaigns
TV advertising campaign - first aired in March and again in October, as part of the wider eGaming strategy, to attract new players. Ladbrokes' online Games business grew net gaming revenue by 65.1% during 2008.
TV campaign comprised three advertisements - 'Shark', 'Climb', and 'Parachute' - using a documentary style format to depict fantastical situations where people undertake bizarre acts to 'quench their thrill buds'.
Ladbrokes PLC 2009